Seasonal Makeup Trends for 2024

As we move through 2024, the makeup landscape continues to evolve, bringing exciting new trends while reimagining classic techniques. At MoorLightway, we're constantly monitoring runway shows, celebrity red carpets, and social media to identify the most wearable and impactful trends for our clients. Here's our comprehensive guide to the hottest makeup trends of 2024 and how you can incorporate them into your everyday routine.

1. Glazed Skin: The Evolution of Dewy

The dewy skin trend has evolved into what makeup artists are now calling "glazed skin" – a luminous, almost glass-like finish that appears hydrated and healthy. Unlike the heavy highlighters of previous years, this look relies on skincare-makeup hybrids to create a natural radiance from within.

How to achieve it:

• Start with hydrating serums containing hyaluronic acid or glycerin
• Use a lightweight, dewy foundation or tinted moisturizer
• Apply liquid illuminator to high points of the face before foundation for a "from-within" glow
• Set only the necessary areas (T-zone) with a minimal amount of translucent powder
• Finish with a hydrating setting spray instead of a mattifying one

This trend works particularly well for normal to dry skin types, but even those with oily skin can achieve a controlled version by using oil-control primers in the T-zone while embracing the glow on the perimeter of the face.

2. Bold Blush Placement

Blush has taken center stage in 2024, with unexpected placement becoming a key trend. Rather than the traditional apple-of-the-cheek application, we're seeing blush placed higher on the cheekbones, across the bridge of the nose, and even extended to the temples in a "blush draping" technique reminiscent of the 1970s but with a modern twist.

Popular techniques include:

• Sunburnt Blush: Across the nose and high on the cheekbones for a sun-kissed effect
• Blush Draping: Starting at the cheekbones and swept up toward the temples for a lifting effect
• Under-Eye Blush: A subtle application just below the lower lash line to brighten and add youthfulness

Cream and liquid blush formulations continue to dominate for this trend, as they meld with the skin for a natural-looking flush that enhances the glazed skin effect.

3. Statement Lips: The Return of Bold

After years of neutral lip colors and mask-wearing concerns, 2024 has seen the triumphant return of the statement lip. Rich, vibrant colors are back in focus, with particular emphasis on:

• Cherry Cola: Deep, rich burgundy tones that add sophistication
• Terracotta: Warm, earthy reds that complement a wide range of skin tones
• Bright Coral: Energetic, warm-toned shades perfect for spring and summer
• Cool-Toned Pinks: Vibrant magenta and fuchsia shades for a modern pop of color

The finish has also evolved – while matte lips are still present, there's a noticeable shift toward satin finishes and even glossy lips making a comeback for a more hydrated, plump appearance.

Pro tip: When wearing a bold lip color, define the edges with a matching lip liner first, then fill in with lipstick. This prevents bleeding and creates a more polished finish that lasts longer.

4. Soft Sculpting: Subtle Dimension

The heavy contoured look of previous years has given way to "soft sculpting" – a more natural approach to facial dimension that enhances features without creating harsh lines. This technique focuses on creating shadows rather than obvious contour lines.

Key elements of soft sculpting:

• Use cream or liquid contour products that blend seamlessly with the skin
• Choose contour shades that are only 1-2 shades deeper than your natural skin tone
• Focus on a diffused application with feathery strokes
• Blend extensively with a damp sponge or dual-fiber brush
• Layer gradually rather than applying heavily at once

The result is a naturally sculpted face that looks defined but not obviously "made up" – perfect for the current trend toward effortless beauty.

5. Graphic Liner with a Twist

Eyeliner continues to be a creative playground in 2024, but with a fresh approach. Rather than the sharp, geometric lines of recent years, we're seeing softer, more artistic interpretations of graphic liner:

• Floating Crease Lines: Delicate lines that follow the natural crease but don't connect to the lash line
• Negative Space Designs: Creating shapes using the absence of product
• Colorful Accents: Small pops of unexpected color added to otherwise neutral eye makeup
• Smudged Precision: Lines that appear precisely placed but with softened edges

For those new to graphic liner, start with a simple colored wing or dot at the outer corner to ease into the trend. Gel liners and ink pots tend to work better than liquid liners for creating these effects, as they allow more control and can be smudged if needed.

6. Laminated Brows: Brushed-Up Perfection

The "soap brow" trend has evolved into what's now referred to as the "laminated look" – perfectly brushed-up brows that appear full and feathery. This technique creates the illusion of thicker, more youthful brows and frames the face beautifully.

How to create laminated-look brows:

• Start with a brow wax or clear brow gel as a base
• Brush brow hairs upward and slightly outward using a spoolie
• Fill in any sparse areas with a fine-tipped brow pencil using hair-like strokes
• Set with a clear or tinted brow gel for long-lasting hold

For special occasions, professional brow lamination treatments can create this effect for several weeks, but the at-home version can be just as effective for daily wear.

7. Monochromatic Makeup: Cohesive Color Stories

One of the most wearable trends of 2024 is monochromatic makeup – using similar tones across eyes, cheeks, and lips to create a harmonious, pulled-together look. This approach is both elegant and effortless, making it perfect for everyday wear.

Popular color families for monochromatic looks include:

• Peach: Flattering on most skin tones and adds warmth
• Mauve: Creates a sophisticated, modern effect
• Bronze: Universally flattering and creates a natural sun-kissed effect
• Rose: Feminine and fresh, especially for spring

Pro tip: Multi-use products like cream blush sticks that can be used on eyes, cheeks, and lips are perfect for creating cohesive monochromatic looks with minimal effort.

How to Incorporate These Trends

The beauty of 2024's makeup trends is their versatility. You don't need to adopt every trend at once – instead, try incorporating one element at a time into your existing routine:

• For work or daytime: Try the glazed skin technique with soft-sculpting and brushed-up brows
• For evening events: Add a statement lip color to an otherwise simple look
• For creative expression: Experiment with graphic liner on days when you have more time
• For a fool-proof everyday look: Use a monochromatic color scheme in your preferred tones

Remember that makeup should enhance your natural beauty and express your personality. The trends that resonate most with you are the ones worth adopting and adapting to suit your unique style.

Final Thoughts

The overarching theme of 2024 makeup trends is the balance between creative expression and enhanced natural beauty. Whether you prefer a minimal everyday look or enjoy experimenting with artistic techniques, there's something for everyone in this year's trend forecast.

At MoorLightway, we specialize in helping clients find the perfect balance between trendy and timeless. If you'd like personalized guidance on incorporating these trends into your makeup routine, our professional team is available for one-on-one consultations and makeup lessons.